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A man of purpose doesn't have the time to make a hobby out of his hair, yet he understands the need to look like he gives a darn. After all, your hair is a weapon. Duke Cannon's Fiber Pomade helps thicken, texturize, and increase fullness to hair with a natural matte finish. Provides a strong hold that'll keep your crown looking thicker, fuller, and camera-ready without making a big deal about it. A 4.6 oz. jar will last a good long time. Made in the USA.